Case Study: Art for All Mobile App
Project Overview
The Product
Dedicated Mobile App
The Duration
January 2022-July 2022
The Goal
A dedicated mobile app that allows inexpensive retail art auctioning and promotion.
The Problem
To create a socially engaging inclusive platform for retail consumer art and artist.
My Role
My roles in the project were lead UX designer, UX researcher, Interaction Designer, Visual Designer, Motion Designer.
My Responsibility
My responsibilities included, user research, wireframing, prototyping, Ideating, Case study planning and Testing, refining.
Understanding The User
User Research
Summary
Many artists and creatives experience complicated, varied paths towards commissions, selling/Auctioning their work, advertising globally (consistently), as well as simplified means of collaborating with other artists and creatives to discover one another and create opportunities. I’ve created a platform for artists that will help to simplify these processes and make them more inclusive.
Personas
Problem Statement
Ideation
Personas
Problem Statement
Yan's an Art gallery curator for Asian/Pacific islander art and entrepreneur who needs A platform that will provide an opportunity for exposure and social awareness to a diverse global market because there's a lack of exposure to Asian Pacific islander art as well as access to prospects other than the elite.
Goals
Diversity in Eastern/Pan Asian Art in the west.
Female artist representation and recognition.
Social networking and awareness.
Frustrations
The small amount of exposure to Eastern and Pan-Asian art and artist in the west.
Discrimination
Elitism.
Yan 🎨
Age: 42
Education: B.E
Hometown: Beijing
Family: Married, 1 daughter
Occupation: Entrepreneur
“after a decade of collecting, Yan decided she wanted to "do something more meaningful—collecting is a hobby, not a dream". So, in 2019 she launched the non-profit Asymmetry Art Foundation, with the chief aim of promoting understanding of and research into contemporary art from China and the Pan-Asian region, knowledge of which is still relatively scant in the West.”
“It's not about feminism per se, it's about our identity, an emotive experience.” -Yan
Problem Statement
Erik is an art blog editor and art collector and digital curator who needs access to private galleries, auctions and exposure to new and varied art/artists as well as an art network because He needs access, network growth, blog traffic, blog diversity, purchasing opportunities and blogging content.
Goals
Insider access
Diversity of Art.
Affordable Art.
Discovering new artists.
Deep dive into works.
Frustrations
Surface level browsing.
Snobbery/social discrimination towards buyers.
Affordability.
Brittini 🎓
Age: 37
Education: BFA
Hometown: Oslo
Family: A beagle
Occupation: Art blog editor
Erik is an art blog editor who’s also an avid art collector. His passion for art is sometimes blocked by limited access via social and financial constraints. Because his modest salary doesn’t afford him the access he’d like, he would really appreciate a digital solution that will allow him to have access and collect art with deep info on the artist and their work until he can afford to purchase or auction.
“Just start. If you wait for that perfect piece, you will postpone it forever, and then you die” -Erik
Ideation 🖼️
Paper Wireframes
After developing problems statements for both personas paper wireframes were sketched to find solutions to the problems users were facing.
Starting the Design
Digital Wireframes
The initial goal here was to make playing music immediately accessible to users. In addition, a persistent search bar across all pages allows users to find music, artists, genres etc. at any time.
Usability Studies 📃
Usability Study: Findings
1
Some user flow was needed in bidding and buying features.
2
A notifications like feature for correspondence and updates.
3
Certain functionalities and features needed to be built and implemented for a full product.
Refining the Design
Mock-ups
High-Fidelity(HiFi) Prototypes
Variations
Accessibility
User Flows
Mock ups
The color palette was toned down and simplified. Users want to know about artists, their talents, skills and mediums. So artists are accessible on the homepage with less taps.
Before
After
Mock ups
The interface was updated to allow more space between important icons, making it more accessible and navigable. Users need a more indirect and informal way to connect with other which was implemented into a notification system.
Before
After
Home screen
Browsing
Notifications
Bidding
High Fidelity Prototypes
Mock-Ups
Artists Profile
Product Details
Purchase
Accessibility ♿
1
Page sections are labeled. As well as general and C.T.A. buttons.
2
Labels have been designated and the correct HTML tags for screen readers is implemented.
3
I included contextual iconography to improve navigation.
User Flows
Artist Profile Flow
Going Forward
Setting & Notification Flow
Takeaways
Next Steps
Takeaways
Impact
What was learned
The simple interface and responsiveness was very much appreciated. Users got a familiar experience across various screens and appreciated no being bombarded with too many choices and features all at once. Features and settings were centralized to one location. Features were mostly toggles making use easy. Music is available while using most screens of the site.
“I appreciated the “Timeline” and social media features on one page I can browse all at once.” -User
I learned that the users studied emphasized ‘Need to haves’ instead of ‘Nice to haves’. These users appreciated a clean minimal and simple interface with limited options upfront. When designing for multiple screens consistency is very important.
Next Steps
Unable to Identify what other users do.
In general users want to artists talents, skills and mediums.
Uncomfortable with direct communication.
Generally, users want a more informal way of communication.
Community and forum features are imcomplete.
These features need further development and testing.
The original user groups were indistinguishable.
Users need a visual way to tell the difference b/w different the user types of the platform.
Recommendations and Priorities
